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Affiliate Marketing on TikTok

Table of Content


-What Is TikTok Used For?

-How Does TikTok Work?

-What Makes TikTok a Good Affiliate Marketing Platform?

-How to get started with affiliate marketing on TikTok

  • Build an audience

  • Choose affiliate program for TikTok

-Advertising On TikTok

  • Top View Ads

  • Branded Takeover

  • In-feed Videos

  • Hashtag Challenges

  • Branded Lenses

-Affiliate Marketing on TikTok: Pros and Cons

  • Pros

  • Cons

-Affiliate Marketing On TikTok: FAQs

  • Can You Make Money On Tiktok?

  • What is TikTok for Business?

  • What is a Pro Account and What Benefits Does It Offer?

-Final Thought


TikTok, the rapidly growing social network, is another leading channel capturing consumers' attention. And till today is undoubtedly the newest "big thing." Even though it has had problems with its ability to function in the United States, it has risen in popularity in recent years.

In an effort to reap the benefits of affiliate marketing that has slowly grown in popularity over the last few years, marketers will seek ways to apply affiliate marketing to TikTok.

In this article, we'll look at affiliate marketing on TikTok. Then we'll look at how to use this video-sharing network to raise your affiliate revenue. Let's get started.

What Is Affiliate Marketing?

Affiliate marketing is a type of marketing where you (an affiliate) promote brand’s products or services (advertiser) and receive commission when the product is sold. To track sales you get an affiliate tracking URL (link). You use this URL on your TikTok account in ways we review below. More about affiliate marketing definitions you can find here.

What Is TikTok Used For?

In 2016, TikTok was founded in China as an app for sharing videos. The platform allows users to upload short videos, from funny videos to memes to content sharing knowledge.

As of November 2020, there are over 800 million active users on the app, making it the sixth-largest app in the world.

Videos of 15-60 seconds may be edited, manipulated, and shared using filters, music, animation, and special effects.

As TikTok multiplies, a wide range of marketing opportunities might emerge. As mobile traffic continues to dominate, short-form video apps become a powerful marketing tool for brands and companies. That's why affiliate marketing on Tiktok is a trendy term nowadays.

The following niches, according to Statista, are presently thriving on the platform:

  • Entertainment

  • Fitness/Sports

  • Beauty/Skincare

  • Home reno/DIY

  • Outdoors

  • Fashion

  • Cooking/Baking

  • Dancing

  • Life hacks/ Advice

  • Pets

  • Pranks

How Does TikTok Work?

You can record videos, edit them, and share them. It offers users a variety of filters and effects in addition to an extensive music collection in an intuitively inventive and entertaining way. Unlike social media platforms, TikTok producers place a high value on the expression of ideas, putting creative motives above social factors.

Providing viewers with tailored recommendations by applying artificial intelligence is at the core of TikTok's popularity. In TikTok, content discovery is at the heart of the user experience, setting it apart from other social media platforms.

A metric of the algorithm called 'Collaborative Filtering' is used to increase the visibility of TikTok videos via the 'For You' tab on the platform. Collaboration Filtering identifies people that like the same videos and follow the same TikTokers, then recommends other videos based on similar interests.

TikTok uses geolocation to populate videos, which is becoming increasingly common among numerous apps.

What Makes TikTok a Good Affiliate Marketing Platform?

The answer is plain and simple: large and highly engaging audience.

You can show off things with TikTok's short video format in real-time, or at least visually showcase what you do. Thus, viewers may be more influenced by brief videos than by reading about them in blogs or watching longer YouTube videos.

! How you can add affiliate marketing links to your TikTok content and get organic traffic (without using ads)?

  • Link to an affiliate URL from your profile

  • Promote coupon codes in your videos (ex. Get 15% off with code at XX store)

  • Add an affiliate URL to your content description

  • Redirect (tag) to other social profiles

How to get started with affiliate marketing on TikTok:

Build an audience

TikTok considers posting frequency as one of the factors in deciding how many users will see a creator's material. The greater a user's following - and engagement rates - are, the more content they post. Posting relevant content to the affiliate niche you promote is the way to go.

As part of TikTok's algorithm, users' posting frequency and interaction with their content are taken into account. This means that the likelihood of your post being popular is determined by two factors: how frequently you post and how engaging your content is.

Choosing an affiliate program

As an affiliate you have the option of working directly with an advertiser (joining their in-house affiliate program or simply getting a UTM tracking link) or working with advertisers via a 3rd party network such as ShareAsale, Commission Junction, etc. You’ll have access to your dashboard with your sales numbers and analytics. This post will help you with steps on how to get started with affiliate marketing. You can use exactly the same steps for TikTok affiliate marketing.

Advertising On TikTok

Tiktok allows not only brands use TikTok for Business feature but also any user may use it for promotion. You just need to switch to Business Account and then you’ll be able to create an ad campaign. So as an affiliate you can actually consider using this option and promote posts that contain affiliate links.

Here are some of the video formats:

Top View Ads

When someone launches TikTok, top view ads start playing. You can access the video by browsing the video section.

Brand Takeover

In this case, you ad is presented through a full-screen immersive advertisement. Within the first few seconds of opening the app, brand takeovers usually appear and last for five to six seconds.

In-feed Videos (Native ads)

Scrolling through a user's feed will reveal videos that appear in the feed. The videos will appear in the general feed as native advertising. You can scroll through in-feed videos quickly and track their performance easily.

Hashtag Challenges

Specific hashtags motivate users to create more content on particular topics when they see videos with those hashtags. If you are an advertiser, you can create videos using hashtags that promote your products.

Branded Lenses

TikTok video creators can apply special filters to their videos. Depending on the filter, brand-specific information may be present. Similar to Snapchat's effect filters, these brand lenses are fun to use and motivate you to use them.

Affiliate Marketing on TikTok: Pros and Cons

TikTok has the potential to be a goldmine for practically any business and affiliate marketers. However, like any other social media platform, the app has its advantages and disadvantages when it comes to affiliate marketing.


  • The platform has a large and rising worldwide audience, which means it has many money-making potentials.

  • TikTok focuses on video content, which has been the most popular and practical content for any marketing campaign.

  • Thanks to the hashtags features, the platform makes it simple to reach out to your audience and increase engagement.

  • TikTok is a fantastic platform for collecting user-generated content.

  • TikTok content is simple to make.


  • TikTok videos can't have clickable links because the platform doesn't allow them.

  • Not every TikTok account has the opportunity to add a link to their bio.

  • TikTok advertisements can be pretty costly.


  • Can You Make Money On Tiktok?

Yes, absolutely. You can make a lot of content as TikTok's short-form videos are loose and informal. Once you’re set with your advertisers and have your affiliate links, it only takes minutes of your time and a smartphone. Professional equipment and settings are not necessary for a TikTok video to succeed.

  • What is TikTok for Business?

Business owners can design their own ads on TikTok for Business, which was launched last year. Until the platform was launched, product owners were not authorized to place advertisements there. Starting in June 2020, advertisers can now access each of TikTok's video formats, including the in-feed option, brand takeovers, branded lenses, and hashtag challenges. Together with TikTok's growing user base, TikTok has become an even more potent tool for affiliate marketing and company promotion.

  • What is a Pro Account, and What Benefits Does It Offer?

Unlike the free account, the PRO-account allows users more access to features, such as statistics tools, and increased popularity. Similar to Google Analytics, you may see metrics about your account and your competitors' shares. There is no charge for using the function. It can be enabled or disabled at any time in your profile under the "My Account" tab.

Final Thought

Affiliate marketing on TikTok is a revenue-generating option for marketers. Start early and follow the current trends if you want to win big on the platform and uncover its revenue possibilities. You may want to experiment and try both organic and sponsored content to promote your affiliate links on TikTok to see which approach is more profitable. The goal is to develop a fresh and engaging affiliate marketing strategy that will resonate with the TikTok audience while also providing you with long-term rewards.

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1 commentaire

Alexander Smith
Alexander Smith
20 oct. 2023

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