Selected Client Successes

Real partnerships. Measurable results.

A selection of affiliate marketing, performance PR, and partnership projects showcasing program growth, publisher relationships, and editorial placements.

Furbo Pet Camera

Affiliate Marketing & Performance PR

Secured coverage in USA Today, Popular Science, and leading creator channels
Supported Prime Day and Black Friday campaigns
Drove traffic to both DTC and Amazon channels
Managed affiliate and media partnerships.

Coverage secured during Prime Day, Black Friday, and product launch campaigns.

StartMail

Affiliate Program Management

Managed and grew the affiliate marketing channel
Developed publisher, editorial, and creator partnerships
Identified growth opportunities across privacy, cybersecurity, and related markets
Advised on product positioning, promotional messaging, and conversion optimization initiatives.

Results achieved:

+82% active affiliate participation YoY
+31% affiliate-driven conversions YoY
+38% affiliate-generated revenue YoY

Private Internet Access (PIA)

Affiliate Marketing

Managed affiliate partnerships for one of the largest VPN affiliate programs in the industry
Developed strategic relationships with major editorial, review, and technology publishers
Negotiated placements, sponsorships, and promotional opportunities with high-performing partners
Represented the company at industry conferences and partnership events.

Results achieved:

Supported a $6M+ annual affiliate revenue channel through partnerships with editorial publishers, review sites, and other high-performing affiliate partners

Popl

Affiliate Program Audit & Advocate Program Development

Audited affiliate and advocate program structure on Impact
Identified tracking, attribution, and program optimization opportunities
Developed recommendations for program terms, commissions, and partner experience
Designed and launched a B2B customer referral (Advocate) program on Impact

Results achieved:

Built a scalable B2B advocate program from scratch.